Jamaica Choral Scholars Festival is a program that is both academic and performance-based in nature and fuses Jamaican culture with classical music, otherwise known as ‘Jassical’ music. This program is also an umbrella brand for Jamaica Choral Scholars.
Jamaica Choral Scholars Festival
JCSF is based on all-things Jamaican. Its a Jamaican classical music program, also know has 'Jassical' music, that is both academic and performance-based in nature. The idea is that the colours used are those of the Jamaican flag in whatever way fits possible but needs to have a classic finish; stately, yet fresh and elegant; hinting at sophistication, but with a modern edge.
JCSF submitted a clear brief so it was exciting to go through the process or merging ideas, executing concepts and tweaking colours to get the design to match what they submitted as best as possible. The entire process was reflected through:
• Sketching concepts
• Digitalising filtered concepts
• Bring it to life
The final logo design complimented the direction JCSF was looking for with a classy look yet modern touch.
This is what they had to say:
"Mr. Jones executed my vision for the Jamaica Choral Scholars Festival logo with professionalism and speed. He kept in touch throughout the entire process and skillfully rendered realizations and edits of my concept. I’m pleased with the final product and I would recommend his work without reservation."