Melbakh Weidekippen is a brand looking to change the industry of poultry farming through the principles of stewardship, transparency, care and humor. The foundational principles drives how the chickens are raised and how business is conducted with customers. Not only are the chickens ethically and naturally raised but the land and food
Mohammed & Khadijah, owners of the Melbakh Weidekippen brand, submitted a detailed brief that outlined exactly what they were looking for. Like most projects these are the steps I take to get the best result for the clients:
Research - Gathering information and images to create a moodboard for the brand.
Sketching concepts - With enough inspiration from the research phase I pencil down as many concepts and shapes as I can.
Digitalising filtered concepts - I then selected and vectorised 6 strong concepts
Bring it to life - This is where I presented 3 annotated concepts with mock-up examples so the client can visualise what the logo would look like.
This project only took a little longer to complete, due to some COVID setbacks, but the client was extremely happy with the final design and the process it took to get there.
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