Logo Development
June 28, 2020


A recently launched, black owned beauty brand that offers vegan and cruelty-free cosmetic products


Menoia beauty cosmetics


Logo design


3 weeks

Design Brief:

Menoia is a black owned beauty brand that offers vegan and cruelty free cosmetic products that aims to bring out the natural beauty in its customers. Menoia was looking for a design that not only matched their ethos but also complimented the direction they wanted their brand to move in and the audience they are targeting. The logo needed to be true to who Menoia was while maintaining a trendy and appealing appearance.

Design Process:

With just a few of weeks to complete the logo, the design process involved gathering inspiration from other relevant brands and developing a concept that matched Menoia vision. This was reflected through:

• Research
• Sketching concepts
• Digitalising filtered concepts
• Bring it to life


The final logo design compliments what Menoia were looking for with a classy soft look that appeals to its demographic

This is what Menoia had to say:

" I absolutely love my logo it fits perfectly to what I envisioned in my head, it looks elegant on my website and on my social platforms. Communicating with Reuel about ideas, changes and design progress was 10/10 experience! "

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