Based on the name SORA meaning Sky in Japanese, the client wanted a design that was simple but explained the upward and forward direction of the company. Sora Media is a platform that showcased a range of creative content.
There was no except to the design process with Sora Media, so I used my work process that involved the following:
Research - Gathered a wide range of inspiration from research also incorporating the cultural relevance of Sora in Japanese
Sketching concepts - Created a few concepts on my sketch pad.
Digitalising filtered concepts - I then selected and vectorised the best 6 concept
Bring it to life - This is where I presented the concepts through an interactive link with mock-up examples so the client can visualise the design better and comment their amends.
With Sora Media they selected their preferred design without any round of amends, possibility my fastest approved project to date.
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